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The B2B Lead Generation Benchmark Study Report: Useful data and advice
Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as...
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B2B Email Marketing: Interview with Stephanie Miller
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie...
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B2B e-newsletters: Three bits of advice
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here’s my answer: Useful, relevant content is essential to get...
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A creative director’s take on marketing strategy and tactics
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top...
View ArticleB2B e-newsletters: Three bits of advice
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer:
View ArticleA creative director’s take on marketing strategy and tactics
Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as they should be.
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