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B2B e-newsletters: Three bits of advice
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer:
View ArticleA creative director’s take on marketing strategy and tactics
Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as they should be.
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