How much new business do you need to meet your sales and marketing goals?
Did you know? Most companies report that they lose between 10% and 20% of their business each year due to competition, mergers and acquisitions, customers moving, going out of business, etc. Most...
View ArticleHow to Write a Marketing Plan (with some tips)
The “Marketing-for-leads” Approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to...
View ArticleMy Shortcuts for Writing a B2B Marketing Plan
Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals....
View ArticleHow Much of Your B2B Lead Generation Budget is Spent on Outsourced...
Have you ever read something that was completely contrary to your own experience with the subject, causing you to doubt its accuracy? That’s what happened to me when I read Aberdeen Group’s recent...
View ArticleMarketing-for-Leads Guide: Step 2 – How much new business do you need?
Step 2: Determine the percentage of your company’s revenue that needs to come from new business. If your corporate goal is a twenty percent increase in sales, how much new business do you need to...
View ArticleMarketing-for-Leads Guide: Step 3 – How much revenue needs to come from...
Step 3: Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. This step in developing your marketing-for-leads plan focuses on determining...
View ArticleMarketing-for-Leads Guide: Step 4 – Define “qualified sales lead”
Step 4: Determine the definition of a "qualified sales lead" with which marketing, sales and corporate management agree. Your goal as a marketer is to help generate sales. Although there are some steps...
View ArticleMarketing-for-Leads Guide: Step 5 – Calculate how many qualified sales leads...
Step 5: Determine how many qualified sales leads are needed to meet your sales revenue goals. To calculate what you will need, consider using my “Sales Lead Calculator”. Online Version – Sales Lead...
View ArticleMarketing-for-Leads Guide: Step 6 – How many inquiries needed?
Step 6: Determine how many new inquiries or responses are needed to generate enough qualified sales leads to meet your goals. The Sales Lead Calculator will help you determine how many new inquiries...
View ArticleThe B2B Lead Generation Benchmark Study Report: Useful data and advice
Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as...
View ArticleB2B Email Marketing: Interview with Stephanie Miller
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie...
View ArticleB2B e-newsletters: Three bits of advice
A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here’s my answer: Useful, relevant content is essential to get...
View ArticleHow to Write a Marketing Plan (with some tips)
The “Marketing-for-leads” Approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to...
View ArticleMy Shortcuts for Writing a B2B Marketing Plan
Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals....
View ArticleHow Much of Your B2B Lead Generation Budget is Spent on Outsourced...
Have you ever read something that was completely contrary to your own experience with the subject, causing you to doubt its accuracy? That’s what happened to me when I read Aberdeen Group’s recent...
View ArticleMarketing-for-Leads Guide: Step 2 – How much new business do you need?
Step 2: Determine the percentage of your company’s revenue that needs to come from new business. If your corporate goal is a twenty percent increase in sales, how much new business do you need to...
View ArticleMarketing-for-Leads Guide: Step 3 – How much revenue needs to come from...
Step 3: Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. This step in developing your marketing-for-leads plan focuses on determining...
View ArticleMarketing-for-Leads Guide: Step 4 – Define “qualified sales lead”
Step 4: Determine the definition of a "qualified sales lead" with which marketing, sales and corporate management agree. Your goal as a marketer is to help generate sales. Although there are some steps...
View ArticleMarketing-for-Leads Guide: Step 5 – Calculate how many qualified sales leads...
Step 5: Determine how many qualified sales leads are needed to meet your sales revenue goals. To calculate what you will need, consider using my “Sales Lead Calculator”. Online Version – Sales Lead...
View ArticleMarketing-for-Leads Guide: Step 6 – How many inquiries needed?
Step 6: Determine how many new inquiries or responses are needed to generate enough qualified sales leads to meet your goals. The Sales Lead Calculator will help you determine how many new inquiries...
View Article
More Pages to Explore .....