Did you know?
- Most companies report that they lose between 10% and 20% of their business each year due to competition, mergers and acquisitions, customers moving, going out of business, etc.
- Most companies report that marketing is responsible for finding 40-60% of the new business sales revenue opportunities, and that salespeople are responsible for finding the remainder on their own.
Take these facts and your internal estimates and use this simple calculation form to find a practical revenue amount your marketing efforts need to achieve.
If you don’t have the answers on the tip of your tongue, this can give you a jump-start toward understanding your numbers in more detail. This accountability can change marketing from looking like a “black hole” into being viewed as a fundamental investment that reaps rewards.
Download New Business Needed Worksheet
104 KB Excel spreadsheet
To download: Right-click or CTRL-click or just click to view in your browser or with Adobe Acrobat Reader.
Download Worksheet
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If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. |